For creators and founders trying to build on YouTube
The exact packaging, retention and storytelling system I built over 4 years, in one 60 page guide. For creators and founders trying to build on YouTube.
Watch this first
The problem
It is not talent. It is not the camera. I spent years creating every single day and getting no views, and the only thing that changed was structure: how the film is packaged, how attention is held, how the story is told.
One film can change the entire trajectory of your career. This is how you build it.
“I was a little skeptical because there is lots of Ai junk out there, but I've watched zak for ages and I wanted to improve my car review channel. It's a big book and clearly hand written with loads of diagrams and models that help you understand how he gets so many views. The chimp brain thing for thumbnails and the 10 list rules was so good, I'm going to use that straight away”
“I have a social media agency and I use zak's retention system across all my clients socials. The way he explains his editing process to keep the viewer watching is so goood and I feel a massive improvement in my videos now. 5 STARS!”
I found the storytelling model the most useful, it's completely reshaped how I think about my youtube videos. I haven't found a way to even approach this level of story before but zak's breakdown makes it digestible. brilliant bro as always.
super.... I really, really loved it. Super, super useful. I really like how you sectioned it, and all the formulas, the way you visualize it, the way you explain it. I can tell you've put a lot of time and work into it, you can really tell. And honestly, it's super useful. I'll be reading stuff about the thumbnails, the titles, etc., but the way you condense all the information into just one PDF, and the way you explain and visualize it, it's I would say, the most useful guide ever.
just wanted to let you know that your tips for YT were super helpful and now i just made a video using your materials too!
love it, use everything for my ecom vlogs. work with zak a lot
btw the PDF is so fire man
wanted to say well done zak, big PDF very visual and no fluff, there is a lot of swearing inside so just keep an eye out for kids in the room 🤣 but i understand it's because he is passionate. again well done!

Every framework is laid out, labelled and explained, so you can see the whole system on one page and use it the same day.




You've got three problems, and you're attacking them in the wrong order.
Nobody watches a video they never clicked on.
That's packaging.
People are bored and looking for any reason to click off.
That's pacing.
They watch on Tuesday and forget you by Wednesday.
That's story.
Solve all three in the right order and you've got a video that gets clicked, holds people, and makes you impossible to forget. One film like that can change the whole trajectory of your career. I'm not being dramatic. One did it for me.
250K on YouTube, 1.1M on Instagram
562K views
624K views


You also get fill in worksheets so you can use the system on your next video straight away.

I'm Zak. I help people tell hypnotic stories, grow their brand and build on YouTube.
I went from 0 views to 650k+ a film, making Netflix quality documentaries and building to 27k+ subscribers, then got flown around the world in business class and paid 5 figures to make films for some of the biggest entrepreneurs on the planet.
Everything in this guide is broken down using my own films. Not borrowed case studies. Not theory. The actual videos, the actual numbers, the actual decisions.
I really wish I'd had this when I started. I didn't. You do.
I'm not being dramatic. One did it for me. Content is art, and the second you treat it that way with the right system underneath, it performs and it gets fun again.